Symplify, the Stockholm-based chief in CRM and AI cloud options, has deepened its collaboration with platform supplier Playbook Engineering.

The famend international betting platform serves a strong lineup of esteemed manufacturers, equivalent to StarSports, AK Guess, Gentleman Jim, Dragonbet, and NRG. Increasing on their fruitful partnership, Playbook Engineering is granting its shoppers entry to Symplify’s complete CRM ecosystem. This integration empowers operators to forge deeper connections via Symplify’s unique CRM instruments, knowledge hub, and various communication channels, with a eager emphasis on electronic mail, SMS, dynamic internet content material, and browser push notifications.

Playbook Engineering’s companions stand to achieve from Symplify’s Marketing campaign and Journey Builder modules, alongside strong web site conversion testing capabilities. These modules empower manufacturers using the Playbook platform to craft customized, AI-optimized experiences for his or her audiences. This specialised experience in refining advertising and marketing methods guarantees to considerably heighten buyer satisfaction and bolster lifetime worth.

Christoffer Feldt-Sørensen, Head of Gross sales at Symplify, remarked:

Increasing our partnership with Playbook Engineering implies that its flagship manufacturers can harness our full suite of CRM and AI cloud options to gasoline their development. The outcomes so far have been distinctive, and we anticipate continued success with these new manufacturers.

Luke Cousins, Business Director at Playbook Engineering, added:

Symplify persistently demonstrates its prowess as a top-tier buyer engagement answer for our array of manufacturers. We’re assured that these new operators will expertise an instantaneous increase in engagement and income.