Kambi Group, a trusted chief in sports activities wagering, has secured a long-lasting companionship to drive Svenska Spel‘s sportsbook operations within the licensed Swedish market.
This choice has gone by way of a difficult course of, with Kambi chosen for its highly effective Full sportsbook product, unwavering dedication to compliance, and a confirmed observe file in offering on line casino empowerment instruments. This deal is anticipated to yield substantial monetary advantages beginning in H2 2024.
The settlement may also embody Kambi’s subsidiary, Form Video games, which is able to run the entrance finish of Svenska Spel’s new sportsbook in step with Kambi’s decentralization technique. With this step, the web on line casino may have extra management over the participant expertise and can stand out from rivals.
Kristian Nylén, Kambi Chief Government, talked about:
Svenska Spel is a extremely esteemed model in Sweden, and I’m happy that Kambi, with its deep Swedish ties, has been chosen as their long-lasting sportsbook provider. This partnership marks an important achievement for our enterprise as we attempt to complement our standing in one in all our key markets, reinforcing our dedication to our technique and industrial progress.
Form Video games’ CCO, Morten Tonnesen acknowledged:
This partnership with Form Video games is extremely thrilling, because it represents our third collaboration with a former state-owned monopoly. Since day one, our focus has been on bettering the sports activities wagering expertise by way of our cutting-edge front-end tech.
Svenska Spel Head of Product Sportsbetting, Dan Korhonen added:
We’ve undergone an intensive analysis course of, exploring varied choices, and are assured that we’ve discovered the best companion in Kambi. This collaboration will improve our choices and elevate our buyer expertise. We’re excited concerning the upcoming launch of our new Oddset sportsbook in 2024, the place our precedence can be delivering an enhanced degree of service.
One in every of Sweden’s high casinos within the regulated market, Svenska Spel is a state-owned group that was created in 1997 by way of the union of AB Tipstjänst and Svenska Penninglotteriet AB. It has a big web presence and a community of 5,000 retail areas.
