- Boba Guys is a well-liked US tea retailer with areas in California and New York.
- The Solano Basis lately invested $100,000 in Boba Guys.
- Boba Guys has now taken benefit of Solana’s Loyalty Rewards Program.
Standard US tea retailer Boba Guys selected Solana for its loyalty rewards program only a day after Solana launched its flagship, safe and crypto-enabled Android gadget, Saga.
Saga makes self-storage of digital property straightforward and safe and removes the friction related to digital property. It additionally has Seed Vault, making it a {hardware} pockets. It’s now accessible for pre-order prospects and shall be accessible for brand new orders beginning Could 8.
Boba Guys Loyalty Rewards Program powered by Solana
A well-liked tea retail chain promoting bubble tea opened in 2011. and goals to additional deepen its neighborhood and provides again to its prospects by way of its Web3 Rewards initiative. The initiative will use Solana’s high-speed, low-cost community to combine non-fungible tokens (NFTs) and token-based experiences to assist improve person engagement.
Solana was chosen after the Solana Basis invested $100,000 in Boba Guys.
Boba Guys co-founder Bin Chen mentioned in an interview with a well-liked media outlet:
“Individuals who come into our shops could not know something about Web3 or Solana or blockchain or any of this stuff, identical to individuals who come into Boba Guys could not know something about boba.” We now have the identical strategy to how we do Web3.
On the Solana facet, Solana Basis’s Head of Business Enterprise Improvement, commenting on the collection of Boba Guys, mentioned:
“Their imaginative and prescient for the way forward for cafes and retail is a mannequin that would grow to be the usual for years to return.” This collaboration will exhibit how loyalty packages may be improved for each prospects and retailers, and pave the best way for different organisations.
Boba Guys is not the primary retailer to make use of Web3 loyalty packages to strengthen buyer relationships. in 2022 In December, Starbucks launched a beta model of its Odyssey app to supply its prospects a playful Web3 expertise.
Solana value response
The information didn’t have a lot of an influence on the value of Solana’s native token, SOL.
At press time, SOL was down about 1.50% to $24.43.
