Fenty Magnificence and Pores and skin has partnered with Roblox to permit customers to “co-create a bodily product from a digital expertise and produce it to life past the meta.” The expertise is a collaboration between Roblox, Fenty Magnificence, Sephora and Rihanna, who is understood for her modern and inclusive method to magnificence. The expertise is predicted to draw hundreds of thousands of Roblox customers fascinated by trend, cosmetics and leisure.
From this Friday till the top of July, the Fenty Magnificence + Fenty Pores and skin Expertise will showcase the tales and components behind a number of the model’s best-selling merchandise, equivalent to Fenty Pores and skin Soften Awf Jelly Oil Make-up Melting Cleanser, Fenty Eau de Parfum and Fenty Magnificence Gloss Bomb common lip gloss. The occasion will supply enjoyable actions like scavenger hunts, mazes and extra to discover the world of Fenty.
Roblox customers may co-create a custom-made model of the favored Gloss Bomb Common Lip Luminizer. They’ll select components, results, bottle design, cap, applicator and even identify their shade. The items can be showcased on the Sephora Expertise, the place the general public can view and vote for his or her favorites. Rihanna will select a winner from the finalists, and their creation will encourage the following Gloss Bomb, which can be launched in 2024.
“The wonder expertise ought to be enjoyable, so I am excited to provide everybody, in all places a glimpse into our world and produce a brand new realm of leisure with our make-up, skincare and fragrances.”
Rihanna stated in an announcement.
Ulta Magnificence NYX, City Decay, and Givenchy are among the many magnificence manufacturers featured within the Roblox digital world. Magnificence home Givenchy launched on Roblox final June. This metaversal location pays homage to the model’s legacy and affords interactive zones equivalent to a citadel, a subway station and a swimming pool. Final month, City Decay unveiled 18 digital Roblox make-up seems. It aimed to encourage and empower customers of all ages to discover their creativity and produce their internal make-up artists into the metaverse.
Magnificence manufacturers are consistently in search of new methods to achieve and interact their target market, particularly the youthful technology. Roblox has over 200 million month-to-month energetic customers, and most of them are youngsters. The platform is thus a beautiful channel for magnificence manufacturers to current their merchandise, talk with potential clients and enhance model consciousness and loyalty.
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