Airdrops have turn out to be a strong device for token distribution, consumer acquisition, and group constructing because the blockchain trade grows. They supply a singular alternative for initiatives to face out, drive desired behaviors, and foster long-term relationships with their consumer base. However the query stays: Do airdrops work?
Primarily based on my earlier one analysis inside Journal of Company Finance, the reply—not less than in keeping with the information accessible thus far—is sure. However my new analysis with Kristof Lommers and Lieven Verboven emphasizes that their effectiveness depends upon considerate design, clear aims and strategic execution.
Christos Makridis is the founder and CEO of Dainamic, a fintech startup that makes use of synthetic intelligence to enhance forecasting, and is a analysis fellow at Stanford and the College of Nicosia, amongst different positions. He holds a PhD in Economics and Administration and a PhD in Engineering from Stanford College.
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