On-line betting and gaming operator Novivet at this time introduced that it has reached an settlement to turn out to be the Official Betting Associate of the 2023 Tattersalls Irish Guinea Competition.
3 days of horse racing
Beneath the phrases of the sponsorship deal, Novivet can be named to sponsor six races at Cullah Racecourse in Eire over the last weekend of Might. The deal marks the most important horse racing occasion sponsorship deal ever for a European sport operator.
Carl Riley, Eire Nation Supervisor at Novivet, mentioned: “We’re delighted to be named the Official Betting Associate of this yr’s Irish Guinea Competition, the most important horse racing sponsor we now have ever been concerned with. .
The three-day horse racing competition from twenty sixth Might to twenty eighth Might is without doubt one of the greatest occasions in Irish flat racing and Novivet’s sponsorship has elevated the operator’s presence amongst horse racing followers in Eire and the UK. will increase.
The Tattersalls Irish Guineas Competition is taken into account probably the most prestigious occasions on the worldwide horse racing calendar. Races sponsored by Novibet embrace the Novibet Emerald Mile on the primary day of the competition and the Novibet Guinea Competition Premier Handicap on Saturday.
Increase consciousness and entice new audiences
“We’re very excited that Novivet has chosen The Kara to launch their largest horse racing partnership up to now,” mentioned Evan Arkwright, Horse Racing and Sponsorship Supervisor at Curragh. .
“…we are going to work intently with their workforce to maximise each alternative to lift their profile among the many broad viewers around the globe that the Tattersalls Irish Guineas Competition gathers over the three days. We plan to make it out there,” he added.
Sponsorship of the 2023 Tattersalls Irish Guineas Competition will additional enhance the recognition of sports activities betting and gaming operators which can be energetic sponsors of latest three-time British champion leaping jockey Brian Hughes Will probably be.
Novivet focuses on the regulated European gaming and wagering market, following its latest partnership with US leisure large Caesars Leisure for market entry to Massive Bora casinos in New Jersey and Mexico. can also be contemplating the Atlantic aspect market.
The Malta-based operator launched on-line companies in Mexico in November, simply in time for Qatar to host the 2022 FIFA World Cup. Following its launch in Mexico, Novibet has elevated its profile and presence in one other of his Latin American jurisdictions, Brazil, by turning into a significant sponsor of Fortaleza in his March.
