Cosmetics model City Decay is bringing its make-up merchandise to the digital world. To encourage the subsequent era of magnificence creators, City Decay is launching 18 digital make-up appears on Roblox, the immersive meta-version platform with 65 million customers. The collaboration encourages customers of all ages to discover their creativity and unleash their interior make-up artists within the metaverse.
City Decay’s 3D wearable avatars are additionally obtainable in actual life. The restricted version assortment options 9 appears by magnificence influencers Manny Gutierrez, Leilani Inexperienced and Emmy Combs. Every carry-on accommodates the model’s premium cosmetics, together with the best-selling Glide-On 24-Hour Waterproof Eyeliner, 24-Hour Moondust Glitter Eyeshadow and the newly launched Inks Inks Liquid Eyeliner.
To mark the launch, City Decay joined forces with fellow make-up model Ulta Magnificence to host the primary Metaverse make-up launch social gathering on Roblox, referred to as City Decay Eye-Con. Ultaverse, Ulta Magnificence’s digital world inside Roblox, would be the backdrop for the celebration. Attendees are free to specific themselves and provides their avatars beautiful new appears on the City Decay pop-up store.
City Decay Eye-Con attendees can showcase their new make-up appears on the runway, take selfies, watch make-up tutorials, play magnificence trivia video games, and social gathering with three magnificence influencer hosts. The occasion will happen from Could 13 to June 12.
City Decay has been concerned in Roblox quite a lot of occasions. in 2022 the cosmetics model teamed up with Paris Hilton to create Cryptoween, an immersive Halloween occasion that featured digital costumes, DJ units and superstar appearances. Reflecting on final 12 months’s success, City Decay President Eva Erdmann stated that the Paris Hilton x Cryptoween collaboration confirmed the potential of the metaverse for magnificence creators. Erdmann stated City Decay Eye-Con will additional push the boundaries with extra vibrant colours, modern creativity and customised appears.
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