The Dutch playing authority, Kansspelautoriteit (KSA), has submitted a proper request for data concerning the period and specifics of sponsorship contracts held by on-line playing operators.
This motion precedes the upcoming prohibition on playing sponsorships set to take impact subsequent yr.
In line with reviews from native business outlet On line casino Nieuws, operators are required to furnish particulars on the graduation date, period, and scope of their sponsorship agreements. These particulars embody the character of the sponsorship, whether or not it pertains to groups, stadiums, or different entities, in addition to the particular format of the sponsorship, comparable to shirt branding or stadium commercials.
Along with these specifics, the KSA seeks data on media sponsorships, together with the kind of media concerned and the extent of protection offered by the settlement. Equally, for occasion sponsorships, particulars on the occasion’s identify, location, and promoting preparations are requested. Operators have been instructed to supply this data by March 29.
Whereas the Netherlands carried out a ban on most types of playing promoting as of July 1 the earlier yr, the prohibition on sports activities and occasion sponsorships was postponed till July 2025 to permit sports activities golf equipment to regulate and current contracts to run out. Nonetheless, this exception solely applies to agreements concluded earlier than July 1, 2023.
Within the wake of the sponsorship ban, solely focused promoting strategies comparable to these by on-demand streaming, social media, and junk mail stay permissible.
