AllSported, the main B2B racing buying and selling feed supplier, has expanded its partnership with Betway, which can see AllSported’s resolution energy the main on-line world betting and gaming model’s horse and greyhound racing merchandise.
That is the newest collaboration between AllSported and Betway with the supplier first boosting the operator’s South African horse racing content material adopted by its greyhound product because of its superior feed maximising pricing effectivity and lengthening buying and selling home windows.
By this broader partnership, the Tremendous Group-owned Betway’s whole racing portfolio will profit from the identical degree of pricing effectivity and margin optimisation which were pivotal in establishing the profitable collaboration.
AllSported, a best-in-class B2B racing buying and selling feed supplier, provides an unparalleled one-stop resolution for bookmakers. Specialising in delivering correct, low-latency odds alongside complete pre-race content material and race-day knowledge, AllSported empowers operators to optimise their choices that may improve buyer engagement.
Alan Casey, CEO at AllSported, mentioned:
Increasing our partnership with Betway throughout all racing merchandise is a proud milestone for us. It’s a testomony to the standard of our providing and the belief now we have constructed throughout the partnership thus far. We love working with Betway and are wanting ahead to serving to them develop their racing product.
Anthony Werkman, CEO at Betway, mentioned:
We’re very pleased to develop our working settlement with AllSported that entrusts them to energy each our horseracing and greyhound racing merchandise. We’ve seen the advantages for us and our clients by utilizing AllSported’s data-driven resolution and we stay up for consolidating our market presence in these key betting sports activities.
