SIS Content material Companies, a division of the SIS (Sports activities Info Companies) Group, famend because the premier provider of 24/7 stay betting companies, has reached a groundbreaking settlement with its longstanding companion, bet365.
This settlement will see SIS delivering its esteemed international horse racing content material to bettors in Colorado, marking the introduction of fixed-odds horse racing wagering to a licensed sports activities betting platform in the USA for the primary time.
The authorization of fixed-odds wagering on horse racing inside Colorado’s sportsbooks is poised to broaden the game’s enchantment to a wider spectrum of informal bettors. This initiative ensures that horse racing can be provided the identical kind of betting as different sports activities, heralding optimistic developments for numerous stakeholders in Colorado, together with Bally’s Arapahoe Park and the Colorado Horsemen’s Affiliation, as a portion of the turnover is allotted to assist Colorado horse racing.
With an array of betting alternatives obtainable across the clock, SIS presents an in depth horse racing portfolio encompassing practically 140 worldwide and home racetracks. Notable upcoming occasions embody the distinguished Saudi Cup day on February twenty fourth, that includes prime American horses competing for a staggering US$33.5 million in purses. Following this, the highlight shifts to the Dubai World Cup assembly on March twenty fourth, providing US$30.5 million in purses. SIS additionally gives year-round protection of racing from 14 nations, together with Eire, Australia, Chile, Argentina, Uruguay, and the USA.
Michele Fischer, Vice President, SIS Content material Companies, stated:
The introduction of fixed-odds horse racing betting inside Colorado sportsbooks marks a big milestone, putting horse racing on par with different sports activities whereas probably drawing in new followers and income streams for our racetrack companions. This represents a vital preliminary stride in direction of broadening the horse racing viewers, and I lengthen my appreciation to the Colorado horse racing stakeholders, the Colorado Division of Gaming, and bet365 for his or her forward-thinking method and assist. With its fascinating year-round 24/7 content material obtainable globally, horse racing gives sportsbooks an attractive addition to their choices. Whereas the method could take time to realize traction within the US, I anticipate that extra sports activities wagering operators and states will acknowledge the worth of together with horse racing of their sports activities catalogs.
Shannon Ruston, Govt Director of Operations & Racing at Bally’s Arapahoe Park, stated:
We’re delighted to introduce fixed-odds wagering for horse racing inside Colorado sportsbooks. By way of collaboration with SIS, we’ve established a industrial framework that not solely helps native racing but in addition supplies sportsbooks with entry to an unlimited array of races. We firmly consider that this development will pave the way in which for a brighter future, not only for Arapahoe Park, however for the whole racing ecosystem in Colorado.
Kim Oliver, President of the Colorado Horsemen’s Affiliation, stated:
We’re devoted to making sure the financial sustainability of horse racing in Colorado, notably for the house owners and trainers who type the bedrock of the game. Mounted-odds betting is poised to generate a recent income stream and enhance publicity for horse racing. This launch marks a pivotal second for our group.
A bet365 spokesperson, stated:
The rollout of fixed-odds horse racing betting is poised to convey a couple of optimistic transformation in Colorado. Drawing from the success of fixed-odds betting in horse racing throughout different markets, we anticipate that as sports activities betting turns into more and more built-in all through the US, it’s going to undoubtedly amplify engagement ranges.
SIS supplies sportsbooks with a complete horse racing answer, comprising live-streamed video coupled with betting triggers, race day information, and an in depth array of markets and odds costs. This built-in method ensures seamless betting experiences for customers, solidifying SIS’s place as a number one supplier within the subject.
