Nokia, the Finnish know-how firm related to cellphones for many years, has unveiled a brand new company technique that features a metaverse and an entire rebrand. The corporate modified its iconic brand and offered an formidable imaginative and prescient for the longer term throughout a press convention on the Cell World Congress 2023 in Barcelona.
Nokia’s chief technique and know-how officer, Nishant Batra, revealed that the corporate is trying to make the most of the trade’s metaverse by creating networked methods that may sense, suppose and act, not simply join.
The change from the traditional, well-known brand to a contemporary, DJ-inspired design displays the corporate’s renewed concentrate on business-to-business (B2B) exercise and a departure from its consumer-facing previous. Whereas some individuals have expressed nostalgia for the outdated brand, others imagine that the brand new design higher displays Nokia’s present model identification and imaginative and prescient for the longer term.
Nokia unveiled a brand new enterprise technique that features main the market via innovation, increasing the corporate’s buyer base, managing its portfolio to develop into a pacesetter in all segments, and monetizing mental property throughout sectors. The corporate additionally intends to introduce new enterprise fashions similar to “as a service” and concentrate on environmental, social and governance (ESG) requirements.
“Our up to date company technique is supported by our know-how technique, which particulars how networks might want to evolve to satisfy the wants of the metaversion period.”
Nokia wrote.
In one other weblog submit, Nokia mentioned that the trade metaverse guarantees to deliver many advantages throughout industries. Utilizing this know-how, organizations can enhance security and sustainability, enhance automation and prototyping, and facilitate extra versatile analysis and innovation.
Microsoft, alternatively, just lately shut down a four-month-old trade metaverse and laid off about 100 staff.
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