Video games International and UFC have entered an unique partnership to develop branded content material impressed by the famend blended martial arts group.
Over the subsequent three years, Video games International will craft distinctive UFC-themed slot titles, with the preliminary launch slated for a worldwide launch in July, preceded by an unique mushy launch in Might.
With a fan base exceeding 700 million and roughly 260 million social media followers, UFC stands as a globally acknowledged sports activities model. Its yearly manufacturing of over 40 dwell occasions in prestigious arenas worldwide, together with broadcasting to greater than 975 million TV households throughout 170 nations, solidifies its place within the sports activities realm.
Given the overlapping goal demographics of UFC and Video games International, this collaboration presents a plethora of partnership prospects. It goals to introduce new sport titles that resonate with each entities’ audiences, facilitating the recruitment of recent gamers and followers. UFC will leverage its expansive world advertising community to advertise and bolster the sport launches.
Andy Sales space, Chief Product Officer at Video games International, expressed enthusiasm in regards to the partnership, highlighting the chance to translate the thrill of the Octagon into fascinating slot titles. This unique enterprise allows Video games International to cater to thousands and thousands of UFC fanatics, delivering adrenaline-fueled gaming experiences. The collaboration with UFC, a titan within the sports activities business, marks a big milestone for Video games International, and the anticipation is palpable for the debut title’s unveiling.
Tracey Bleczinski, SVP of Licensing at UFC, emphasised the group’s dedication to participating its passionate fan base by means of revolutionary means. The partnership with Video games International opens avenues to infuse the depth of UFC into immersive slot titles, poised to resonate with combat aficionados worldwide. UFC is proud to collaborate with Video games International, a distinguished supplier and distributor of iGaming content material, in delivering this unparalleled leisure expertise.
