As we appear to be coming into a brand new part of the notorious cryptocurrency market cycles, pleasure is constructing once more on account of elevated funding and elevated liquidity. However to ensure that the market to strengthen, it must study from what occurred earlier than. TV stations, newspapers, magazines, blogs and social media proceed to investigate the 2022 collapse. Nevertheless, one key lesson was missed amid the detailed analyses.
Cryptography has a branding downside
As a great apply for rising firms, FTX launched 15% of revenues from advertising and promoting, together with 375 million USD for multi-year sports activities sponsorship offers together with a number of stadiums and co-branding rights.
Easy fact
Numerous sizzle, however the place’s the sausage?
Crypto isn’t a model
A trademark is neither a reputation nor a emblem
Manufacturers stand stronger within the chilly
Proceed studying Coin Telegraph.
