PMU to make use of Flutter’s B2B sportsbook platform

Flutter Leisure is happy to announce the extension of its B2B partnership with distinguished French operator PARI MUTUEL URBAIN (PMU), additional solidifying a collaboration that originated in 2010.

On this prolonged partnership, Flutter will furnish PMU with a complete multi-channel B2B Sportsbook Platform, that includes cutting-edge buyer merchandise and related operational companies. This growth encompasses the availability of occasion administration, mounted odds pricing, and threat administration companies. PMU stands to realize from Flutter’s intensive international buying and selling ecosystem and experience, utilized throughout all of Flutter’s B2C and B2B manufacturers.

PMU would be the inaugural exterior model, past the Flutter Group, to function on this distinctive answer. Underneath this augmented alliance, PMU will reap the rewards of Flutter’s ongoing funding within the B2B Sportsbook Platform and sports activities buying and selling capabilities. The scalable nature of the providing ensures seamless product deployments throughout all manufacturers using the platform.

Tom Bowry, Chief Technique Officer at Flutter, expressed his satisfaction, stating:

We’re thrilled that PMU has opted to increase our partnership and turn into the inaugural exterior model to embrace our B2B Sportsbook platform. This progressive Sportsbook answer displays our unwavering dedication to innovation and attracts upon the distinctive experience gleaned from our numerous international model portfolio. We’re enthusiastic in regards to the prospects of our B2B Sportsbook capabilities and the long run alternatives that lie forward as we persist in our investments to satisfy the evolving wants and expectations of shoppers.

Emmanuel Vacher, e-commerce Director at PMU, commented:

PMU.fr holds a dominant place within the on-line horse racing betting market whereas additionally providing sports activities betting and poker companies. Within the realm of sports activities betting, our intention was to streamline our structure with a turnkey answer and channel our efforts into Advertising and CRM. Flutter’s providing exactly aligns with this goal. Collectively, now we have launched into a multi-year partnership. Our shared objective is, leveraging Flutter’s experience and technological prowess, to determine PMU.fr as a premier vacation spot for sports activities betting, delivering top-notch companies and consumer experiences akin to our horseracing choices, and to develop our market presence.

PMU’s actions lead to a big contribution of €835 million in 2023, totally redistributed to the French horse racing associations accountable for race group. A forward-thinking and socially accountable entity, PMU financially helps the French horse racing trade, fostering its long-term viability whereas bolstering direct and oblique employment within the sector.