7-Eleven, a worldwide comfort retailer franchise, has introduced the launch of free “Slurpee” NFTs on its Polygon community. The transfer got here simply in time for “Slurpee Day” (July 11, or 7/11).
TL;DR
- 7-Eleven has launched a free Slurpee NFT (Non-Fungible Token) on the Polygon community in honor of “Slurpee Day” (July eleventh). This “Discover Your Slurpee Vibe” initiative will permit clients to create digital slurpees in her 4 flavors and declare them as digital collections.
- In contrast to conventional NFTs, these Slurpee digital collections can’t be offered or transferred to 3rd events. These are known as “digital collections” throughout the app. The time period “NFT” seems solely within the Phrases of Service.
- The transfer by 7-Eleven follows comparable efforts into the NFT area by different manufacturers comparable to Slim Jim, Taco Bell and Burger King, and indicators a rising development of mainstream manufacturers leveraging blockchain know-how for advertising functions. .
What are free Slurpee NFTs?
Dubbed “Discover Your Slurpee Vibe,” the initiative is the newest instance of a snack meals model’s foray into the Web3 world. “We’re at all times searching for new and inventive methods to have a good time our favourite day of the 12 months with our clients,” mentioned Marissa Jarratt, Government Vice President and Chief Advertising and Sustainability Officer at 7-Eleven. We do.”
Free Slurpee NFTs are solely out there by way of cellular units. This collectible sport features a digital 7-Eleven Slurpee Cup and 4 flavors (Cherry, Blue Raspberry, Pina Colada and Summertime Citrus). Collectors can combine and match these flavors to create their splendid Slurpee.
As soon as created, collectors can be given the choice to assert the “Slurpee Vibe Digital Collectible”. After claiming the Slurpee NFT, the shopper can retailer it in a brand new pockets on the Polygon blockchain.
Digital collectibles, not NFTs
Curiously, the Slurpee app avoids the time period “NFT”. Choose “Digital Collectibles” as a substitute. The one point out of non-fungible tokens is within the app’s Phrases of Service.
In distinction to typical NFTs, homeowners of 7-Eleven Slurpee collectibles, for instance, can’t promote them or switch them to their Metamask pockets.
Following this development, different manufacturers comparable to Slim Jim, Taco Bell and Burger King have additionally dabbled in NFTs. It’s clear that digital belongings are rising in popularity in advertising as blockchain know-how turns into extra intently related to mainstream manufacturers.
