Stockholm, Sweden, 2023 June 7, Chainwire.
ChromaWay integrates blockchain capabilities into BLK DNM, pioneering linked style and galvanizing accountable industrial conduct
Stockholm-based blockchain know-how firm ChromaWay reveals at present that it has acquired the enduring Swedish-American style model BLK DNM.
The acquisition coincided with BLK DNM’s current relaunch as a up to date, community-driven style home. This marks ChromaWay’s first acquisition of a longtime firm that goals to result in actual decentralization, which means constructive behavioral change, fairer entry and better shopper management in conventional industries.
- ChromaWay’s blockchain capabilities will likely be built-in into BLK DNM’s technique and merchandise, marking the primary significant use of the know-how in style.
- BLK DNM will goal to encourage extra accountable conduct within the business as an modern “linked style”.
- The primary technological improvements will likely be introduced earlier than the presentation of the BLK DNM F/W 2023 collections
The primary improvements to be revealed at BLK DNM F/W 2023:
ChromaWay’s blockchain capabilities will likely be revolutionaryly built-in into the BLK DNM model and merchandise. BLK DNM will subsequently pioneer “linked style” – the usage of know-how to construct group and accountability in style – heralding the primary vital use of blockchain know-how in an business but to be considerably impacted by Web3 applied sciences.
BLK DNM will reveal the primary a part of technological improvements constructed on ChromaWay’s Chromia relational blockchain within the coming weeks. This may embody software program and hardware-based improvements built-in into the BLK DNM F/W 2023 collections, underpinned by the moral and communal idea of ‘linked style’.
Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-Founding father of ChromaWay
Henrik Hjelte, CEO and co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization at its coronary heart – it is like a group with out borders. It was a pure match with our ambition to remodel the style business with innovation. The upcoming deployment of BLK’s DNM applied sciences will reveal the ability of our blockchain capabilities to create actual behavioral change in an business that has to date struggled to regulate its problematic environmental impression and embrace progress.
Toni Collin, CEO of BLK DNM, feedback: “Our business wants to begin in search of innovation: the environmental impression of quick style is totally unacceptable, and on the identical time, because the world turns into extra digital, the idea of group is altering. That is why BLK DNM becoming a member of ChromaWay is so thrilling. The potential of this know-how to create actual modifications in style is clear, however nobody else within the business is but utilizing it in a significant manner. Collectively, BLK DNM and ChromaWay create one thing really distinctive and modern. Very quickly we can reveal the primary improvements.”
About ChromaWay
ChromaWay is an business chief in blockchain know-how and focuses on growing and implementing cutting-edge, scalable blockchain options for enterprises and governments. Based in 2014 and headquartered in Stockholm, Sweden, the corporate has been a frontrunner in driving the widespread adoption of blockchain know-how. Its flagship product, the relational blockchain Chromia, allows builders to construct decentralized purposes (dApps) utilizing a relational database mannequin that gives unprecedented scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American style model specializing in timeless tailoring, premium leather-based and denim. After the 2023 revamped as a luxurious style home beneath new inventive director Jessy Heuvelink, BLK DNM’s concentrate on enduring craftsmanship and aesthetic timelessness evokes clients to like and treasure every merchandise for many years and generations.
contact
Fati Hakim, (e mail protected)
