Metaverse platforms Decentraland, Spatial and Roblox are all set to host the first-ever Metaverse Magnificence Week. The expertise was created in collaboration with artistic company CULT and metaverse expertise developer Exclusible.
The digital occasion will happen on June 12-17. Throughout as of late, a number of manufacturers will host completely different digital experiences on completely different platforms. Guests may have the chance to check out wearable magnificence NFTs reminiscent of hair and make-up for in-game avatars, take part in contests and win digital and real-life prizes.
This yr’s lineup contains Lush, Neutrogena and retailer Flanels Magnificence. Along with digital experiences, these corporations will host real-life occasions with the theme “Actuality is Altering.”
Metaverse Magnificence Week may also function magnificence influencers and AR builders together with Ines Alpha, Vegas Metropolis, Polycount, Immersive Sort and CK Bubbles.
It’s price noting that a number of well-known magnificence manufacturers have already entered the web3 area. These embody Charlotte Tilbury, Nars, NYX and YSL Magnificence. Clinique has launched an augmented actuality expertise. Dermalogica lately began utilizing ChatGPT to certify magnificence therapists and upskill their workers.
Basically, the wonder business is investing in technology-based improvements reminiscent of digital product trials and filters. Corporations have additionally experimented with personalised AI providers, reminiscent of shade suggestions.
Metaverse Magnificence Week, as a worldwide digital occasion, indicators a major shift in magnificence growth from Web2, the place its much less dazzling presence and solutions-based strategy are enabling fast development.
However this yr, Metaverse Magnificence Week might even see a little bit of a discount in media publicity, as high magnificence manufacturers will not be there.
Learn extra associated articles:
