Xirang, a Chinese language meta-versioning platform launched by Web large Baidu simply final yr, is at a crossroads as the corporate’s government strikes towards AI-generated content material fashions. Baidu Vice President Ma Jie, who performed a key function in main Metaverse’s operations and VR enterprise, just lately resigned below undisclosed circumstances.
In accordance with SCMP, Ma Jie, who has labored with Baidu since 2015, was reportedly untraceable on the corporate’s inside pc system as of Friday. Baidu has reportedly de-prioritised its metaverse enterprise as a consequence of challenges within the space to generate speedy income. Chinese language media The Paper quoted Ma on Friday as saying he had already left the corporate.
Baidu’s choice to prioritize synthetic intelligence is a stunning shift in technique, on condition that solely 18 months in the past the corporate launched its XiRang program, also referred to as Land of Hope.
Through the launch, Baidu organized digital occasions, together with a vogue present in collaboration with Dior and a digital job truthful in collaboration with the Suzhou metropolis authorities in Jiangsu province, to draw customers to the metaversion idea.
XiRang sought to ascertain itself as a platform that encompasses leisure, social interplay and model promotion, just like the well-known international metaverse gaming platform Roblox.
Within the announcement, Baidu introduced that it had efficiently applied greater than 120 metaversion actions and areas by way of its XiRang platform final yr. The trouble spanned greater than 20 fields, together with tradition, tourism, artwork, vehicles, and shopper items.
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