BeyondPlay is thrilled to announce its acquisition by FanDuel, the premier operator behind the highest sportsbook and second-ranked iGaming model within the US, and a key element of Flutter Leisure, the worldwide chief in sports activities betting and iGaming.
This acquisition will combine BeyondPlay into FanDuel On line casino, the foremost iGaming model beneath FanDuel, with a major give attention to advancing product improvement and fostering innovation.
BeyondPlay, a B2B know-how enterprise, focuses on cutting-edge iGaming software program designed to reinforce participant engagement. The corporate’s present choices embrace a Jackpot Administration System, which supplies versatile and customizable jackpot campaigns impartial of content material, and a Multiplayer Software program enabling a number of customers to interact in shared on line casino sport classes, pooling their stakes for an enriched leisure expertise.
The strategic acquisition of BeyondPlay is poised to raise FanDuel’s iGaming portfolio, notably by way of the mixing of proven-market, top-tier jackpot know-how and pioneering multiplayer software program capabilities. FanDuel On line casino has quickly ascended to turn into the second-largest iGaming model within the US, rising its market share to 26% in This autumn 2023, marking a 5% year-on-year development.
Karolina Pelc, CEO at BeyondPlay, mentioned:
Because the founder, observing our startup’s evolution from its modest origins to integration with the foremost on-line sports activities betting and iGaming enterprise is immensely rewarding. This acquisition affirms the relentless efforts and dedication of our workforce, in addition to the imaginative and prescient driving our merchandise. Collaborating with FanDuel On line casino fills us with enthusiasm as we anticipate extending the attain of our know-how worldwide. This milestone signifies not solely the end result of our perseverance but additionally the graduation of an exhilarating new section.
Commenting on the acquisition, Asaf Noifeld, Managing Director at FanDuel On line casino, mentioned:
I’m thrilled in regards to the acquisition of BeyondPlay. Our technique within the US revolves round investing to safe victory, with a core give attention to constantly enhancing our iGaming choices for our clients. This acquisition bolsters FanDuel On line casino’s dedication to delivering a top-tier buyer expertise by integrating BeyondPlay’s superior jackpot and multiplayer know-how. Moreover, we eagerly welcome their seasoned workforce to FanDuel and anticipate collaborating intently to additional develop our rising presence within the US iGaming market.
This milestone represents the most recent achievement in BeyondPlay’s dynamic journey, which started with its inception by Karolina Pelc in 2021. Since then, BeyondPlay has cultivated a roster of esteemed gaming clientele, secured backing from distinguished trade enterprise capitalists, entrepreneurs, and traders, solid partnerships with main sport studios, and efficiently obtained provider working licenses in pivotal regulated jurisdictions, together with the UK, Malta, Ontario (Canada), and Sweden.
