Altenar, a premier supplier of sportsbook and iGaming software program options, has lately finalized a collaboration with Optimove, a number one CRM advertising and marketing platform within the business.
Their joint effort goals to boost digital experiences for gamers by delivering personalised product suggestions by Opti-X widgets.
Initially targeted on bettering participant engagement and retention, this partnership permits Altenar’s operator companions to leverage Optimove’s Opti-X, an AI-driven advice and search engine. By incorporating this expertise, Altenar’s operators can supply tailor-made content material and dynamic product strategies throughout varied channels, whether or not on net or cell platforms.
Opti-X, Optimove’s Digital Expertise Platform (DXP), makes use of AI algorithms to ship personalized content material and product suggestions to customers primarily based on their previous interactions, preferences of comparable gamers, and trending gadgets. This integration not solely enhances the participant expertise but in addition strengthens Altenar’s presence globally, introducing a groundbreaking strategy to the sportsbook panorama with ample room for future developments.
Famend for its complete sportsbook answer, Altenar serves main manufacturers worldwide and maintains a robust momentum within the Latin American market. With its award-winning platform providing stability, safety, and intensive configurability, Altenar ensures a top-tier sports activities betting expertise for its companions.
Charlie Williams, Business Director at Altenar, expressed pleasure in regards to the partnership, highlighting the potential of Opti-X’s AI-led content material and product suggestions to considerably improve participant retention and loyalty.
Dan de Souza, International Director of Partnerships at Optimove, emphasised the significance of personalised advertising and marketing methods in immediately’s aggressive panorama and the worth of mixing Optimove’s expertise with Altenar’s business experience to drive enterprise development for iGaming operators, particularly within the Latin American area.
